Watch this video. Watch it now. It goes alongside that of the late Steve Jobs talking at Stanford but this time it is Neil Gaiman. And this time it is at Philadelphia University of Arts in 2012. Listen to the author build upon the motto: "Make good art". He fills the 19 minutes with dozens of worthwhile, distilled quanta of advice for young journalists and writers. But where is the talk: "Make good science"? Where are the role models for young researchers? Why are they not being recorded giving commencement addresses on doing good science? In the meantime until they step forward, Neil's advice may be quite easily transferred to the fields of science.